ClassicNewWave aimed to launch a "Music To" content series that not only built brand awareness and boosted audience engagement but also fostered shareability and strengthened its position within its social ecosystem.

“Music To:” SZN Two

THE RESULTS

+28.5K

162.7%

Growth in Viewership

Views in 6 Months

+3K

Engagements in 6 Months

We started by creating a unique visual identity that felt intimate. This included a neutral color palette and custom branding.

WHAT WE CREATED

The concept for Purple Spider Agency’s work on Classic New Wave: Music 2 Series (Season 2) was built around delivering a comprehensive content package that not only engaged viewers but also provided the client with versatile assets for promotion and marketing.

The five-part YouTube series, filmed at Savant Studios, employed a dynamic three-camera setup to capture every angle and enhance the storytelling experience. This multi-angle approach, combined with a carefully planned episodic structure, ensured consistent viewer engagement throughout the series. Song titles were prominently featured in each episode, making it easy for viewers to look up and connect with the featured music. Additionally, a custom watermark, designed at the project’s inception, was integrated to add a personalized and branded touch to the series.

To complement the video series, we also conducted a dedicated photoshoot. This provided the client with a library of high-quality, static digital assets that could be used across various promotional and marketing channels. These images, styled and shot to align with the aesthetic of the series, gave the client additional tools to amplify their reach and maintain a cohesive visual identity across platforms.

The combination of dynamic video content and versatile digital assets resulted in a polished, multi-dimensional campaign that resonated with audiences and supported the client’s broader marketing objectives.

A woman with glasses and short hair looking down, wearing a T-shirt with a black and white image of a person on it, standing in a room with shelves and various objects.
Young person with glasses and headphones around neck, wearing a cap and shirt, sitting behind DJ equipment in a brick-walled room. Poster in background with a person's profile and the text "Straight No Chaser."
DJ setup with a person using a mixing console and a laptop on a table in a dimly lit room.
A person crouches on a stool against an orange background, wearing a green and purple mesh jacket, denim shorts, high-top sneakers, a green cap, glasses, and a tattooed leg.
A person with curly hair, glasses, tattoos, and gold grillz smiling with hands covering their ears, wearing a bucket hat and blue sports jersey, against an orange background.
Young woman sitting on a stool against an orange background, smiling, wearing glasses, a baseball cap backwards, a white mesh top, denim shorts, patterned sneakers, and making a playful gesture with her hands around her mouth.
A person sitting on the floor against an orange background, wearing a sports jersey, khaki pants, beige shoes, white socks, a white cap, glasses, and a smartwatch. They have a tattoo on their arm and gold teeth, and are smiling with eyes closed.
Young man wearing a multicolored bucket hat, glasses, and a sports jersey makes a peace sign near his face while crouching on a small wooden stool against an orange background.

We equipped ClassicNewWave with tailored solutions for her "Music To:" branding, delivering impactful marketing tools and merchandise to amplify her vision.

USE CASE

A colorful street poster featuring a DJ wearing headphones, with the text 'Classic New Wave Presents Music to Get You in a Good Mood.' The poster has a red and green color scheme with concentric circle graphics.
Green bucket hat with white logo and text reading 'Music To Series' on the front