Download Your free "Who's Who" Guide To Production
KNOW WHO’S RUNNING THE SHOW ON SET:
✅ Role-by-role breakdown: what each person does, and why it matters
✅ Client-friendly tips: who to talk to on set, and when
✅ BTS visuals: so you can connect faces to functions
✅ Pro-level production insight: built from dozens of campaign shoots
✅ Bonus: Tips for how to prep your team to get the most from shoot day
KNOW WHO’S RUNNING THE SHOW ON SET
DOWNLOAD THE free "Who's Who" Guide To Production
A behind-the-scenes breakdown of every key role in a high-performing content production — so you know exactly who’s doing what and why it matters for your campaign.
Step 1: Drop Your Info
Tell us where to send the guide. No fluff, no follow-ups — just instant access to a tool built for real producers.
Step 2: UNLOCK THE guide
Use it when scoping, budgeting, or assigning roles. It’s your cheat sheet for smarter planning and faster approvals.
Step 3: Bring It to the Table
Share it with your team or client to align expectations, avoid confusion, and keep the production running smooth from day one.
No Credit Cards Needed
What real users had to say
-
"Honestly, I didn’t realize how much we were guessing until we used this. Way more clarity, way less stress."
Chris D.
-
"This tool legit saved me hours of back-and-forth with our finance team. I had a clear ballpark within minutes and could focus on the creative again."
Julian A.
-
"It gives me a clear range without overthinking it. I send this to THE team when they ask ‘how much will it cost’ before we even start creative."
Malik J.
-
"Love how it keeps things tight and realistic. It helped me say no to some out-of-scope asks — with confidence."
Priya S.
Why You Need This FREE “Who’s Who On Set” guide Before Your Next Shoot:
Clarifies Budgets Instantly
No more vague estimates—get a clean, realistic range based on real production variables in minutes.Built for Fast Decision-Making
Pull it up in a meeting, pitch, or pre-pro call to align creative, strategy, and budget fast.Filters Out Unrealistic Ideas Early
Keeps wild ideas grounded before they waste time or blow up scope later down the line.Works for Any Shoot Type
From CPG to culture campaigns, lifestyle to fashion—the numbers flex with your creative.Keeps Everyone Aligned
Use it to bring producers, creatives, and clients into the same conversation from day one.Helps You Sell Smart Concepts Upstream
Shape decks that win buy-in from CDs and stakeholders by showing the numbers behind the vision.Streamlines Scope Building
Use it as a first step before locking locations, casting, or builds—know what you’re working with.A Lifesaver on Fast-Turn Projects
When time is tight, this gets you to a production-ready number fast—without second-guessing.Built From Real PSA Projects
Modeled on actual budgets we’ve used for national brands—this isn’t guesswork, it’s field-tested.Free. Useful. Essential.
We made this to help creative producers move smarter. Plug it into your process—you’ll be glad you did.
FAQs
Who is this guide for?
Creative producers, brand teams, agency-side CDs, or anyone involved in planning and executing shoots. If you’ve ever asked, “Wait—do we need a gaffer and a grip?” this is for you.
Can I share this with my team or clients?
Please do. It’s made to help everyone get on the same page—especially when roles or responsibilities feel fuzzy.
What exactly is inside?
A breakdown of the key production roles on set—what they do, when to hire them, and why they matter. It’s the cheat sheet your crew wishes every client had.
Will it help me budget better?
Absolutely. Understanding who’s essential (and when) keeps your production tight, efficient, and on budget from day one.
Is this only for big-budget shoots?
Nope. Whether you’re scoping a lean social shoot or a full-blown campaign, this guide helps you crew smart for your scale.
How do I use it?
Pull it up when scoping a shoot, assigning roles, or explaining to clients why certain people are non-negotiables. It’s perfect for pre-pro, internal team syncs, or onboarding new crew.
The Top Four Problems Brands Face With Creative Production
Let’s be real—nearly every brand hits these same walls when it comes to content and production. If these problems aren’t addressed, it doesn’t matter how great your product is or how big your media budget gets—you’ll stay stuck.
You don’t have the time or capacity to manage production.
The visuals are okay—but they're not pushing the brand forward.
You need consistent content but don’t have a repeatable production process.
You're stuck working with vendors instead of creative partners.
If any of these problems hit home, reach out today to see how we can be of help.